
YouTube is launching a campaign to cultivate more original, quality content on its servers, promising to invest $35,000 in up to 25 of its partners.
The new initiative is called YouTube NextUp. It is not focused on discovering new talent, but moreso on “accelerating the growth of the next big YouTube stars.”
Existing YouTubers – those with less than 300,000 subscribers – are asked to apply and submit a video that’s up to three minutes long. The video should demonstrate talents and discuss the projects the user would want to pursue on YouTube if selected.
The partners selected for the program will be given a four-day spot at YouTube’s Creator Camp, where they will be mentored in production, videography, and other discliplines, in an effort to hone their crafts.
YouTube says they will also promote the artists projects and channel once completed. The biggest draw, however, has to be the allure of $35,000 in funding – to fuel acting, directing, producing, or musical ambitions.
Once applications are submitted, YouTube’s users will get a say in who receives the company’s money. From March 29 to April 8, 2011, YouTube users will have the opportunity to vote for their favorite stars. Users can vote at Youtube.com/creators. After that, a panel of judges will choose the finalists and announce them on April 20.
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